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Business Name Questionnaire | Profuzion Studio
Hi, my name is Lowell Klassen. I partner with small business owners, to grow their business, through branding & online strategies.
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Business Name Questionnaire

Let’s discover the perfect name for your business. In a customer’s mind, your business name is the key to your brand image. In the below form, please choose from the following options, and answer truthfully and honestly with your gut instinct. The business name can set the business up, to be unique, memorable, appropriate, and even become, lovable.

 

1. Why did you choose Profuzion Studio specifically, to the help you with your business name?



2. Why do you feel you need a proper name for your business?


3. Tell me a bit about your company







4. Describe your business concept to someone who has no knowledge of your company...



5. Explain the need being addressed by your business...



6. Tell me about your target market — gender, age, geography, and other demographic characteristics: (Who are you selling too or who is this product for?)...



7. Identify 10 or more words that you would like to communicate to your consumer about your company...



8. If your company was a person, how would you describe its personality..



9. In 10 to 20 words describe the features and attributes of your products or services?



10. Who are your primary competitors?



11. How is your business different from your competitors?



12. Are there business name ideas that you’ve already considered and dismissed? If so, why?



13. What names have you seen that you like or catch your eye?(The names you mention don’t have to be related to your business.)



14. Are there any words or phrases that MUST BE included in your name?



15. Do you have any words or phrases that you MIGHT LIKE included in your name?



16. Are there any words or phrases that you DO NOT want to see included in your name?



17. Is there a geographic location (street, city, state, country or region) that would like me to consider incorporating in your name? (examples: Winkler, Pembina Valley, Red River, BorderView, South Central, Southern Manitoba)



18. Personality and character attributes. The following are brand personality attributes presented on a spectrum. For each attribute, move the circle to the left and right that best captures the personality of your company or product/services:


Clever
Straight Forward


Modest
Flashy


Classic
Edgy


Economy
Luxury


Feminine
Masculine


Global
Local


Formal
Casual


Simple
Complex


Whimsical
Serious


Modern
Traditional


Extravagant
Necessity


Emotional
Logical


Urban
Country


Innovative
Conventional


Personal
Automated


Broad Appeal
Targeted Appeal


19. Would you consider names where the domain name includes additional descriptors? [Examples: SunValley (company name) SunValleyRealty (domain name), Logetics (company name) LogeticsSoftware (domainname)

YesNoNot Applicable

20. On a scale from 1 (low) to 7 (high), consider what type of names you would like me to develop:
A. Invented. Invented names are made-up names that have been “brainstormed” or “created.” These names are unique, distinctive and highly brandable. Examples include, Google, Mindstir, Avoxx, Hulu


Low
High


B. Evocative. These names elicit or draw forth a positive association. Evocative names are short and meaningful and call up a good feeling. Examples include, Boldion, Intellia, Smartetics, Qualcom


Low
High


C. Descriptive/Connotative. These names express the key features or attributes of your company, products or services. Examples include, BestSolar, DrugValues, QualityCarpets, MedSource


Low
High


21. What are the values that you would like your brand to communicate about your company?



22. Explain your brand development plans for the next year, five years and ten years.



23. How did you hear about Profuzion Studio?



24. Is there anything else you would like to share?