Case Study //
AlumaReel Canada
Background
Located in Swan Lake, Manitoba. AlumaReel® creates and offers innovative welding products for various industries, including business, commercial, and specialized mobile welding. They have a complete range of mobile welding solutions and are known for their fast and efficient rig set-ups. Their reels and metal services are of the highest quality, setting a standard of excellence in the welding industry.
Overview
Joseph Hofer came to me, with a request of not only a new website for Alumareel Canada and Alumareel USA, but creating a 3D Configurator on the website, that would allow visitors to be able select 3D elements from Alumareel’s products, and place them on the back of a pickup truck, just like how real-world welders would configure their own setup.
Alumareel Canada would be alumareel.ca, and .com for the U.S. Website. Each product would need to be able to be purchased. The prices would need to be set on the .ca website, and have the exchange rate adjust the price on the .com automatically.
The 3D Configurator would only be on the .ca website for now, and the products would need to be assembled in specific order. Some parts in the configurator would be disabled based on truck length, welder type chosen, and other parts chosen by the user along the way.
Challenge
AlumaReel’s 3D models they had for their products were too detailed for web use, and very dense for manufacturing purposes.
Product compatibility & organization was going to be an issue, as AlumaReel’s products are compatible only in a specific order, for them to work together. This was the 1st project that Profuzion Studio was challenged with 3D products, and optimize them for the web. At the end of the build, the user would be able to get an estimate for the products.
The key here was, that the customer could take what they saw and put their desired welding setup on the back of a pickup truck.
The 3D platform needed to be compatible with Apple & PC desktops, laptops, ipads, and tablets, as well as ios (Apple), and Android smartphones. And be able to adapt to any size screen.
Results
Alumareel now has both a Canada and USA website, that attracts customers from their specfic country.
The 3D Configurator guides the user through the steps to their ideal welding setup on the back of their pickup truck. The customer is able to send an estimate for their configuration at the end of the steps. This has generated a 200% estimate increase request from Alumareel.
Users have given extremely positive feedback on the website, and the overall Alumareel Brand. Customers enjoy the experience and have reported revisiting the website more frequently due to the attractiveness of the overall Alumareel brand.
Joseph Hofer is very impressed with his new Brand, and has a very positive outlook on the future of his companies growth with their ideal website in place.
Future
Alumareel is now posied at the top of their industry, and has set the bar for professional welding products.
Since the inception of the websites, Alumareel has seen a growth of 500% in product sales, and have reported users being very impressed with the website experience on their computers, smartphones, and their tradeshow displays.
The Website continues to expand each month, with new products, and new pages, based on user requests and insights.
Alumareel is now expanding into other countries, such as New Zealand, Australia, and Germany.
Joseph Hofer is extremely optimistic for the future of his company, and continues to depend on Profuzion Studio to bring take them forward.
” We approached Profuzion Studio with the vision of not only producing a newly updated and exciting website for our Canadian and U.S. customres, but also tasking him to create interactivity that let visitors interact with each of our products and allow them to create the 3D interactive welding setup of their dreams. Profuzion Studio took into account the compatibility scrutiny with how our products worked together and organized it in a way that Lowell and his team could categorize it for ongoing use with our products. Profuzion Studio not only exceeded what we were hoping to experience with our new interactive website, but also created a complementing brand identity for us on our website that fits our logo and our business perfectly. This allowed us to use the same styling on our Brochure and other company material as well, creating a consistent Brand experience. Thank you Profuzion Studio for all your expertise and all that you continue to do for AlumaReel! ”
– Joseph Hofer – CEO, AlumaReel Canada