Logo Questionnaire | Profuzion Studio
Hi, my name is Lowell Klassen. I partner with small business owners, to grow their business, through branding & online strategies.
page-template-default,page,page-id-1146,bridge-core-2.3.3,qode-page-transition-enabled,ajax_fade,page_not_loaded,qode-page-loading-effect-enabled,, vertical_menu_transparency vertical_menu_transparency_on,qode_grid_1300,vss_responsive_adv,vss_width_768,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-24.5,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-6.2.0,vc_responsive

Logo Questionnaire

Let’s make you the best logo for your business, and have some fun along the way! In a lot of cases, a logo is the first impression of your business  to a customer. This questionnaire helps me to have a better understanding of a logo that communicates well for your business. Let’s convey the right message with your logo for a potential customer, and make the best impression for your business. Please answer the following questions in full:


    1. Why did you choose Profuzion Studio specifically, to the help you with your new logo?

    2. Why do you feel you need a new logo for your business?

    Company Questions

    3. Tell me a bit about your company

    4. What does your company do?

    5. What are the short, mid, and long term goals for your company?

    6. How is your company unique from your competitors?

    7. What do you like and dislike about your competitors logos?

    8. Who is the target audience for your business?

    9. Who is your ideal customer?

    10. Which words express your company?

    Logo Questions

    11. What do you want your new logo to accomplish?

    12. How do you want the customer to be influenced by your logo?

    13. Which logo(s) appeal(s) to you and why?

    or Attach Image:

    or Attach Image:

    or Attach Image up to 2 MB:

    or Attach Image:

    or Attach Image:

    or Attach Image:

    14. Do you want to use an existing brand colours or a particular range of colours?

    15. Are there colours that you absolutely don’t want to use?

    16. Do you have a tag line? If so, would you like it stated alongside your logo?


    17. Do you have a deadline for the logo?


    18. Do you have a budget in mind for your logo?

    Moving on to my favourite...the Design!

    19. Does your company have existing image & branding guidelines (e.g. fonts, colour schemes, etc.)?

    20. Do you have print materials (such as business cards, brochures, etc. that the logo needs to match?

    21. Are you willing to invest in a paid font, or only want to use free fonts with your logo?
    Font Licenses

    Willing to use a Paid fontOnly free fonts

    22. Do you have a preference as to how the typography is to appear? e.g. script, bold, light, hand drawn, custom lettering, etc.

    23. Where will your logo be used?

    WebsitePrintClothingBuilding SignOutdoor SignageSocial MediaDecalsNewspaper

    24. Would you like Logo Guidelines for appropriate use, provided with your logo? (This would be a $199 additional fee)


    25. How did you hear about Profuzion Studio?

    26. Is there anything else you would like to share?