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Logo Questionnaire | Profuzion Studio
Hi, my name is Lowell Klassen. I partner with small business owners, to grow their business, through branding & online strategies.
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Logo Questionnaire

Let’s make you the best logo for your business, and have some fun along the way! In a lot of cases, a logo is the first impression of your business  to a customer. This questionnaire helps me to have a better understanding of a logo that communicates well for your business. Let’s convey the right message with your logo for a potential customer, and make the best impression for your business. Please answer the following questions in full:

 

1. Why did you choose Profuzion Studio specifically, to the help you with your new logo?



2. Why do you feel you need a new logo for your business?


Company Questions


3. Tell me a bit about your company







4. What does your company do?



5. What are the short, mid, and long term goals for your company?



6. How is your company unique from your competitors?



7. What do you like and dislike about your competitors logos?














8. Who is the target audience for your business?



9. Who is your ideal customer?



10. Which words express your company?



Logo Questions


11. What do you want your new logo to accomplish?



12. How do you want the customer to be influenced by your logo?



13. Which logo(s) appeal(s) to you and why?
























14. Do you want to use an existing brand colours or a particular range of colours?



15. Are there colours that you absolutely don’t want to use?



16. Do you have a tag line? If so, would you like it stated alongside your logo?

NoYes

17. Do you have a deadline for the logo?

YesNo

18. Do you have a budget in mind for your logo?



Moving on to my favourite...the Design!


19. Does your company have existing image & branding guidelines (e.g. fonts, colour schemes, etc.)?



20. Do you have print materials (such as business cards, brochures, etc. that the logo needs to match?



21. Are you willing to invest in a paid font, or only want to use free fonts with your logo?
Font Licenses

Willing to use a Paid fontOnly free fonts

22. Do you have a preference as to how the typography is to appear? e.g. script, bold, light, hand drawn, custom lettering, etc.



23. Where will your logo be used?

WebsitePrintClothingBuilding SignOutdoor SignageSocial MediaDecalsNewspaper


24. Would you like Logo Guidelines for appropriate use, provided with your logo?

YesNo

25. How did you hear about Profuzion Studio?



26. Is there anything else you would like to share?