J

oseph Hofer came to Profuzion Studio, in search of a way to showcase their mobile welding rig products, in a way, that the vistor to their website could interact with the products, and arrange their products in a realistic manner, on the back of a truck, so that they could visually see what they have put together, and create their dream Welding Rig.

After a weeks of research, Profuzion Studio was able to decipher how to take AlumaReel's 3D CAD Drawings, and convert them into shell, optimized versions of themselves, in order to be fast loading for use on the web. Large scrutiny then went into laying out a detailed flow board, to visualize which products were compatible with other products (ie. the ISO Build), and planning on how to create a simple and intuitive 3D Welding Rig Configurator, along with an easy to use interface, and visually appealing Website, that would utilize AlumaReel's Colours Scheme in a full-time "Dark Theme".

Profuzion Studio then worked on creating a simple, intuitive, and feature rich experience, that AlumaReel customers and website visitors, could get excited about experiencing. And make it so customers are able to get products estimates through the AlumaReel Configurator and respective product pages.

5 months of testing, tweaking and refining.. we launched AlumaReel.ca in time for a Ag Days in Brandon for AlumaReel Canada, and visitors were flocking to the on site 3D configurator that had been set up at the tradeshow with a flatscreen and pc. The users loved the with interactivity with building out the Welding Rig of their Dreams, and new take on the brand's new website.

Since the launch, AlumaReel has experienced an increase in visitors to the website, and large increase in product estimate requests. Joseph says he enjoys the new website, and can't wait to expand the 3D interaction further into their U.S. market.