About

Back in 1999, I had a strong voice from God, letting me know I should start a company that focused on giving businesses a wonderful logo for the face of their company. The name “Profuzion” kept coming to mind, meaning the combination of “Professional” and “Fuzing together of minds – Designer & Client”. I created a logo at 2 am that night, and Profuzion Studio was born. Soon after starting logo design, I saw that my dad was struggling with getting his website where he needed it to be for his auction business.. so I thought “I can do website design!”… since I dabbled with website coding in high school.

In 2001, I worked in the bindery dept. at Friesens in Altona. Following that year, I took their program and earned my Graphic Arts Certificate in conjunction with Red River. In 2003, I learned all of the programs I still use today and then some, with a Multimedia Computer Application Specialist Certificate from Robertson College, graduating at the top of my class.

Soon following my certifications, I was getting asked to do brand identities, stationary, brochures, merchandise, video, SEO, decals, …the lot! This was an exciting, and invigorating time! Through the years to come, I’ve put many many hours into honing my craft, and using the best design practices to achieve the best results for my clients.

Jump forward to 2021.. I realized that the momentum of the world was shifting with all the noise on social media and customers becoming wiser and more educated to who they do business with… and businesses needed more than just a pretty logo to attract customers. They needed a back story, an attraction mechanism, something for their employees and followers to jump on board with as well. In comes “Brand Strategy”, where I took it upon myself to learn from some of the best Brand Strategists in the World.

Now, with 25  years under my belt with a wide arsenal of experience and skills, as a Brand Partner, Strategist, and Designer, I’m able to help business owners like you, have the best fighting chance for your business, by attracting your ideal customers, and keeping them, so you can grow your business on auto-pilot. If you desire freedom in your business, where your customers see you as the only solution to their problem, and see you as the top business to contact in your industry, you’ve come to the right place.  

With a specific strategy and visual system in place, your business can harness the power of attraction, ensuring your customers are keeping your business top of mind. This is the power of a Strategic Branding. Without it, you become just another grain of wheat in the field. A business that is lost in a sea of sameness. If you want to get ahead of your competitor, you can’t do it by being seen as the same.  

You need an edge up on your competitor… so let’s put your business on the road to success, together! If you want to stop chasing clients, and have them start chasing you, tap the button below, and let’s get started…